Client
Logo Design
Branding
Product Design
Fruity, a fruit and vegetable marketplace, required a cohesive brand identity and a user-friendly app. I designed their logo, color palette, and app interface to reflect freshness, sustainability, and ease of use. The goal was to create a vibrant and accessible platform that connects local farmers with consumers seamlessly.
To bring Fruity's vision to life, I focused on creating a brand identity that conveys freshness and trust. The logo design combined clean, organic shapes and vibrant colors to evoke nature and health. A harmonious color palette was chosen to ensure consistency across the brand and app. For the app, I prioritized intuitive navigation, engaging visuals, and a seamless user experience, incorporating features like easy product browsing and secure checkout.
